The majority of respondents has a positive perception of Swiss banks and they are considered reliable, secure and an important employer. The banks’ positive image is the result of a combination of their commercial success and social responsibility, and the respondents’ positive experiences with them in everyday life. In addition to examining the perception of the reputation of Swiss banks and opinions about the financial centre, the 2019 survey also focused on the topic of pensions. In 2019, the survey was for the first time conducted by the research institute gfs.bern. The survey questions, methodology and statistical evaluation process were updated on this occasion.